Inclusive Marketing Experts

An inclusive approach to marketing

Diversity in marketing can often mean just ticking the right boxes. Inclusion takes things a step further. A step that will help you connect more authentically to the widest possible audience.

At Arima & Co we’re here to show you where and how your marketing efforts could reach new levels in terms of reach, acquisition and ROI. This is the future of marketing.

Our Clients

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Why should you care about making marketing inclusive?

Well, it’s simple: 

You want to reach a wider audience • It’s how marketing should be done

Yes, it’s possible for two things to be true at the same time. Inclusive marketing is important because human beings are important and because you need to make the numbers work. 

If you do inclusive marketing right, you will see all your key metrics increase as well as knowing you’re doing the right thing.

THE STATS

70%

of millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity

(Accenture)

49%

of Gen Z have stopped purchasing from a brand that did not represent their values

(Microsoft Advertising)

66%

of Black consumers are more likely to return to a brand whose advertising authentically reflects their ethnicity

(Google/Ipsos)

 Kind Words

“Eye opener on how biased is our audience process creation.”

– Emmanuel  Beauchard, Social Point

CONVERT INTENT INTO ACTION


 

Get the measure of your marketing content

What you don’t measure, you don’t change. The truth is, your inclusivity metrics influence your marketing ROI more than you might think. With our expert insight, you can begin to address the balance and see the results for your organisation.

  • Inclusive content audits 

  • Annual industry benchmarks

  • Expert consultancy

Don’t follow a trend - it’s time to take the lead

To be inclusive, it takes more than unconscious bias training. Businesses need sector-specific guidance, and marketers should dig deep into inclusive communication. We’ll empower your team to expand your reach and build your reputation as an inclusive brand.

  • How-to talks

  • Workshops that get real practical

  • Expert consultancy