CONTENT Audit

Is your marketing inclusive? Find out with our content audit. 

The truth is, we all have bias – even if we think we don’t. And because our biases are unconscious, they’re not easy to pinpoint. 

Biases can slip into the content your marketing department creates, missed by even the most capable teams. And when this happens, your campaigns run the risk of switching off a huge part of your audience – or worse – causing offence. The last thing you want are stereotypes in your campaigns.

We can help prevent that. 

With our specialist help, you can weed out any bias and improve your chances of running a successful campaign.

What we’ll do

With years of expertise and a tried-and-tested approach, we’ll pass your content through an inclusive lens. You’ll then get: 

• Your current inclusion status 

• Clarity on where improvements can be made

• Clear practical steps to take to boost your inclusivity 

Our goal is to help make change easy for you. We want to give you steps that are simple and easy to take action on. Because you know what? Inclusive marketing can be effortless. 

Who will be assessing your content? 

Our expert content reviewers have years of marketing experience between them, and can draw from their intersectional lived experiences with disability, ethnicity and gender. 

Our backgrounds in design, copywriting, and marketing strategy put us in an ideal position to give you sound and actionable recommendations for your marketing team. 

What exactly does the audit involve? 

The audit involves a thorough examination of your text, image and context clues to assess your portrayal and inclusion of the diverse groups that make up your audience. It’ll zoom in on gender, sexuality, ethnicity and disabilities.

Your personalised report will highlight instances where the brand could be negatively perceived by your diverse audience,  and then gives you instructions on how to correct your campaigns.

After all, you want to reach all of your audience. And we bet you want to leave them feeling understood and acknowledged.   

At the end of the audit, you will:

• Understand your brand's current inclusivity perception and how to become more inclusive

• Be able to set clear goals to improve the diversity within your content. 

• Have a bespoke inclusive language guide in your brand's tone of voice, making it easy for your team to create inclusive content

• Have visual guidelines to improve diversity of representation of your target audience (covering imagery, influencer and illustrations)

• An inclusive marketing hub to support your team with the day-to-day content production

• Bespoke systems and processes to flag and review content which is biassed, stereotyped or offensive, preventing your brand from  getting a negative reception from your audience